Used by Korea Land and Geospatial Informatix Corporation... Controversy over New Holding Company Name 'LX' by Koo Bon-jun

Korea Land and Geospatial Informatix Corporation English Abbreviation 'LX'
New Advisory Position for Koo Bon-joon at LX Holdings, the Newly Established Holding Company
Both Sides Rush to Register Trademarks... "Consultation Needed"

LX Holdings

Korea Land and Geospatial Informatix Corporation (LX)

[Asia Economy Reporter Moon Jiwon] A trademark conflict has arisen between the newly established holding company led by LG Group Advisor Koo Bon-joon, which is separating from LG Group, and the Korea Land and Geospatial Informatix Corporation (LX), which currently uses the English abbreviation "LX," after the new holding company decided to name itself "LX Holdings."

According to industry sources on the 12th, LG Corporation announced yesterday that the new holding company led by Advisor Koo Bon-joon has finalized its name as "LX Holdings." As a result, the Korea Land and Geospatial Informatix Corporation, which has used "LX" as its corporate identity (CI) and English abbreviation since 2012, expressed surprise.

The Korea Land and Geospatial Informatix Corporation, a public institution under the Ministry of Land, Infrastructure and Transport responsible for national cadastral surveying, has consistently used "LX" in project names and publications. The "L" in LX symbolizes Land and Location, while the "X" represents Expert and Explorer.

Since early this month, when LG Group decided on LX Holdings as the name for the new holding company, it has registered over 100 trademarks with the Korean Intellectual Property Office (KIPO), including "LX," "LX Hausys," and "LX MMA." In response, the corporation, which had used the name LX without registering trademarks, filed 12 trademark applications related to "LX" with KIPO on the 9th.

The corporation is concerned that if the newly established LG Group holding company, a private-sector entity, uses the name LX, it could undermine the credibility of the quasi-governmental corporation and cause confusion among the public.

However, LG Group maintains that it thoroughly reviewed all legal matters before applying for the LX trademarks and believes there is no significant issue. According to trademark law, simple characters like "LX" cannot be registered as trademarks unless distinctiveness is added through handwriting styles or designs.

Koo Bon-joon's LX Holdings is scheduled to be established in May. It will separate from LG Group along with five companies, including LG International, Silicon Works, and LG Hausys. If the company split is approved at the shareholders' meeting on the 26th, LG Group's holding companies will be reorganized into two: LG Corporation and LX Holdings.

LG Group is expected to meet with the Korea Land and Geospatial Informatix Corporation next week to discuss the use of the LX trademark.

This content was produced with the assistance of AI translation services.