Coway Selects BTS as Global Brand Model... "Enhancing Brand Awareness"

Advertisement Videos to Be Released Through Various Media Including TV and SNS

Coway announced on the 12th that it has selected the global brand ambassador as the group BTS. Photo by Coway

[Asia Economy Reporter Kim Heeyoon] Coway announced on the 12th that it has selected the global brand advertising model as the group Bangtan Sonyeondan (BTS).

Bangtan Sonyeondan will serve as the representative model for Coway's corporate image, water purifiers, air purifiers, mattresses, and more. The product advertisement videos are scheduled to be released through various media such as TV and SNS at the end of this month.

Coway plans to significantly enhance brand awareness and trust in the global market, where it has recently achieved results, by expanding its target customer base through synergy with the model.

In the future, Coway added that it will collaborate with Big Hit Labels artists to carry out marketing communications containing various digital content, expanding the customer base to younger targets.

Shim Byunghui, head of Coway's marketing office, said, "This year is an important year for Coway to leap forward as a global leader in eco-friendly home appliances by demonstrating full-fledged innovative synergy with Netmarble, so we selected the global artist Bangtan Sonyeondan as our advertising model." He added, "We will focus on strengthening global competitiveness through various content and expanding digital marketing that can communicate closely with consumers."

This content was produced with the assistance of AI translation services.