Hyundai Home Shopping Signs Agreement with Korea Cultural Heritage Foundation to Expand Distribution Channels for Traditional Cultural Products

Hyundai Home Shopping signed a Memorandum of Understanding (MOU) with the Korea Cultural Heritage Foundation to expand the market channels for traditional cultural products.

[Asia Economy Reporter Lim Chun-han] Hyundai Home Shopping announced on the 12th that it has signed a 'Memorandum of Understanding (MOU) for Expanding Sales Channels of Traditional Cultural Products' with the Korea Cultural Heritage Foundation.

According to this MOU, the two companies will establish a close cooperative relationship regarding ▲expanding sales channels for intangible cultural heritage crafts and traditional cultural products ▲joint development of intangible cultural heritage crafts ▲promotion of the value of Korean traditional culture and intangible cultural heritage.

In particular, Hyundai Home Shopping plans to support the expansion of sales channels for intangible cultural heritage crafts and traditional cultural products. Starting this month, it will hold broadcasts introducing traditional crafts once a month through the live commerce corner 'Shopping Live' on the Hyundai H Mall mobile app. Additionally, the number of brands and products available in 'K-Heritage,' a Korean traditional craft specialty section opened last month within Hyundai H Mall, will be gradually expanded.

Im Dae-kyu, President of Hyundai Home Shopping, stated, "Through this agreement, we can promote the beauty and value of Korea's unique traditional culture while providing distinctive content to existing Hyundai H Mall customers. We will support the popularization of Korean traditional culture by expanding sales broadcasts and broadening sales channels for traditional crafts from various angles."

This content was produced with the assistance of AI translation services.