Gmarket Global Shop to Hold First Live Broadcast on Official YouTube Channel on the 14th

Real-Time Interaction with K-Dessert and K-Beauty Content on White Day
Produce 101 Alumni Lee Seon (Yoon Yongbin) & K-Pop Idol 'B.O.Y' Kim Kookheon Appear
Gmarket Global Shop "Continuously Strengthening K-Culture Content... Will Become a K-Shopping Hub"

Gmarket Global Shop announced on the 12th that it will hold its first live broadcast through its official YouTube channel at 6 PM on the 14th.

[Asia Economy Reporter Yuri Kim] eBay Korea's cross-border platform Gmarket Global Shop announced on the 12th that it will showcase K-beauty products through the first live broadcast on its official YouTube channel 'INSSA OPPA G' at 6 PM on the 14th.

The channel, operated by Gmarket Global Shop (English Shop and Chinese Shop) targeting the global MZ generation, has gained popularity by introducing the latest Korean culture such as K-pop, K-beauty, and K-fashion, and has surpassed 340,000 subscribers.

In this live broadcast held in celebration of White Day, actor Lee Seon (Yoon Yongbin) from Produce 101 and Kim Gukheon, a member of the K-pop idol group B.O.Y, will appear. The program will introduce K-beauty products and include various customer interaction programs such as real-time chat, including making K-dessert "Croffle" (Croissant + Waffle), which is fitting for White Day.

From immediately after the live broadcast until the 21st, a 'White Day Special' promotion will offer popular K-beauty brand products such as Banila Co, I'm Meme, and Rom&nd at special prices.

Gmarket Global Shop plans to increase experiential and interactive content starting with this live broadcast.

Lee Eunyoung, head of eBay Korea's Global Sales Team, said, "We planned the first live broadcast through the official YouTube channel to strengthen real-time communication with global customers and provide an enjoyable shopping experience," adding, "We will continue to promote various latest Korean products and culture and establish ourselves as a K-shopping hub."

Meanwhile, leveraging the popularity of the 'INSSA OPPA' channel, Gmarket Global Shop is also operating 'INSSA UNNI,' focusing on K-beauty, and 'INSSA IDOL,' featuring K-pop artists.

This content was produced with the assistance of AI translation services.