CU "Get a Coffee Discount When You Bring a Tumbler"…GET Coffee 200 Won Off

CU will apply a 200 won discount starting from the 12th when GET Coffee customers purchase using their own tumblers instead of disposable cups.

[Asia Economy Reporter Lim Chun-han] CU announced on the 11th that starting from the 12th, GET coffee customers who purchase using their own tumblers instead of disposable cups will receive a flat discount of 200 KRW regardless of size. This is a type of incentive program that provides financial benefits to encourage eco-friendly consumption in daily life.

Since 2016, CU has offered discount benefits to customers who purchase with tumblers. As part of the zero waste movement recently gaining attention on SNS and other platforms, the discount amount has been doubled and institutional measures have been strengthened to encourage active consumer participation.

CU also operates reusable GET cups. Instead of disposable cups, customers can choose to purchase reusable GET cups with the environment in mind. Although they are 300 KRW more expensive than disposable cups, if customers repurchase with the reusable cup two or more times, it becomes economically advantageous. CU plans to monitor the responses of franchise owners and customers and consider the permanent operation of the GET reusable cups.

A BGF Retail official said, “Although the tumbler discount and reusable cups may be just a modest start now, the positive impact on the environment will be significant when each consumer participates. Starting with oneself, practicing even if it is slightly inconvenient, and continuing steadily is the wisest way to protect the Earth.”

This content was produced with the assistance of AI translation services.