Goal Achievement App 'Challengers' Surpasses 100 Billion KRW in Cumulative Transactions

Expanding Market with Launch of B2B Service... Cumulative Participation Reaches 2 Million

[Asia Economy Reporter Kim Cheol-hyun] White Cube (CEO Choi Hyuk-jun), which operates the goal achievement platform 'Challengers,' announced on the 10th that it has surpassed a cumulative transaction amount of 100 billion KRW in 2 years and 4 months since the service launch.

Launched in November 2018, Challengers achieved a cumulative transaction amount of 100.1 billion KRW and 2 million cumulative participations this time. Challengers is an app that helps anyone achieve their desired goals, allowing users to participate in over 500 types of missions such as exercise, learning, time management, and emotion management, and if there is no topic for the desired goal, users can create new ones themselves and take on the challenge.

Challengers is also establishing itself as a channel where companies can effectively promote their brands and campaigns in the business-to-business (B2B) sector. In August last year, it diversified its services by launching the 'Employee-Only Challenge,' which helps companies design various missions to enhance employee happiness, mental health, self-development, and work efficiency.

The B2B portion of Challengers' annual cumulative transaction amount was 13% last year, and it is expected to rise to about 37% in the first quarter of this year. As more companies adopt partnership challenge services and employee-only challenges from early this year, the B2B service share of the total transaction amount is expected to increase to 50% within the year.

Choi Hyuk-jun, CEO of White Cube, said, "We plan to collaborate with experts from various fields to provide high-quality challenge programs and are continuously discussing partnerships with leading companies, so we expect to achieve more visible results this year."

This content was produced with the assistance of AI translation services.