LG HelloVision, "EasyAe AI Announcer Delivers Local News"

Announcer Lee Ji-ae is looking at an AI-generated version of herself.

[Asia Economy Reporter Eunmo Koo] LG HelloVision announced on the 10th that it will introduce an artificial intelligence (AI) announcer, deep-learned from announcer Jiae Lee, to cable TV local channels.

The AI announcer solution being introduced this time was jointly developed by LG HelloVision and AI specialist company MoneyBrain. It features the ability to handle both a calm tone for news delivery and a bright tone for general program hosting. After months of training on intonation and pronunciation characteristics, gestures, and facial expressions suited to each tone, it evolves to become more natural with repeated broadcasts.

LG HelloVision's strategy with this AI announcer introduction is to strengthen the locality, a unique value of cable TV. The AI announcer can produce news videos simply by inputting text, enabling detailed and swift delivery of local news even when the appearance of a real announcer is difficult.

It is especially expected to play a significant role in disaster broadcasts and early morning special reports. The AI announcer will be prioritized for delivering essential information such as evacuation guidelines for each disaster, and as the solution is further advanced, its application will expand to news special reports and more.

Park Eun-jung, Executive Director of Media Business at LG HelloVision, said, “We introduced the AI announcer to strengthen cable TV’s unique role of delivering the most detailed local news,” adding, “Through diverse current affairs reporting corners incorporating new technology, we will help viewers easily and thoroughly access news about their neighborhoods.”

Announcer Jiae Lee stated, “The process of creating an AI announcer modeled after me by learning my voice and facial expressions was an extremely new experience,” and added, “The time anchors spend preparing for broadcasts is unimaginably long, so I hope the AI announcer will serve as an elite agent that can be immediately deployed for special and breaking news.”

Viewers can meet the Jiae Lee AI announcer in ▲local news corners ▲the local weather and lifestyle information program ‘Weather and Life’ ▲and the campaign program ‘Our Neighborhood Together Store,’ which introduces local small business shops. In the future, it will also be expanded to disaster broadcasts, local policy briefing corners, and contactless cultural event relay programs.

This content was produced with the assistance of AI translation services.