Emart24 Launches Jangsu Makgeolli Planner and Sticky Notes... Targeting MZ Generation

Emart24 is partnering with Jangsu Makgeolli to exclusively launch two types of stationery with a newtro vibe.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 10th that it will exclusively launch two types of retro-inspired stationery products in collaboration with Jangsu Makgeolli. This is Emart24's first stationery product launched through collaboration with a different industry.

The Jangsu Makgeolli planner is shaped like a Makgeolli bottle and applies the actual Makgeolli package design. Additionally, inspired by the ‘Sipjangsaeng’ campaign promoted by Jangsu Makgeolli, the planner's inner pages feature a 10-day plan and memo layout instead of the usual weekly or monthly plans.

The Jangsu Makgeolli sticky notes are designed like a traditional tavern menu that evokes Makgeolli, providing a unique fun element. The internal memo sheets are wittily designed with side dishes that pair well with Makgeolli, such as seafood pancake, kimchi pancake, and golbaengi somyeon (sea snail noodles).

This collaboration was realized as the interests of Emart24, aiming to target the MZ generation with fun and engaging products, and Jangsu Makgeolli, actively securing a young consumer base, aligned. Following the success of collaboration products featuring the toad character, Emart24 plans to capture the MZ generation, who have strong fun-seeking consumer tendencies (fun consumers), with this Jangsu Makgeolli stationery product.

Emart24 plans to introduce various lifestyle miscellaneous goods in collaboration with Jangsu Makgeolli, starting with this stationery product.

An Emart24 representative said, “We launched the product reflecting the tastes of the MZ generation (Millennials + Generation Z), who pursue fun and uniqueness. Riding on the popularity of food collaboration products, we expect this Jangsu Makgeolli stationery product, which adds fun to retro sensibility, to receive great responses.”

This content was produced with the assistance of AI translation services.