Kolon FnC Launches Online-Only Golf Brand 'Golden Bear'

[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC division is launching the golf apparel brand ‘Golden Bear’ on the 10th.

Kolon FnC, which already owns golf apparel brands such as Wac, Elrod, Jack Nicklaus, and G/FORE, has added an online-exclusive brand targeting the MZ generation (Millennials + Generation Z) to create a diverse golf portfolio.

Golden Bear targets young golfers in their 20s and 30s. The brand concept is "golf wear for the Golden Generation with a free-spirited sensibility unafraid of new things" (Golden Generation refers to a group with outstanding talent in a specific age group).

The overall design emphasizes casualness, departing from typical golf apparel. The products focus on basic items such as comfortable-line hoodies, jackets, and cargo pants.

Distribution will expand primarily among the core consumer group, the MZ generation, by entering Kolon Mall, the official online store, and the fashion platform Musinsa on the 16th.

A Golden Bear representative stated, “Golden Bear is a brand launched by reinterpreting silhouettes that young golfers enjoy wearing in daily life, combined with the brand’s unique sensibility. We plan to introduce products made of good materials and clean designs so that customers in their 20s and 30s can express their own free-spirited mood.”

This content was produced with the assistance of AI translation services.