Lotte Mart Collaborates with Com2uS... Launches 'Buddy Crush × Daechu Cherry Tomato'
[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 10th that it will launch a collaboration product with the game company Com2uS called 'Buddy Crush × Daechu Cherry Tomatoes' (1kg).
This product uses characters from Com2uS's golf game 'Buddy Crush' and will be sold for 5,990 won during a one-week agricultural discount period starting from the 11th. The box also contains a random coupon for Buddy Crush character emoticons worth about 5,000 won.
Previously, in December last year, Lotte Mart released 'Proyagyu,' a combination of Com2uS's professional baseball game and tangerines, which became so popular that 70,000 boxes were sold out within a week.
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A Lotte Mart official said, "This collaboration was planned to differentiate from the plain packaging style of fruits in large supermarkets," adding, "Considering that Lotte Mart has an average daily visitor count of 380,000, the game company can also expect promotional effects."
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