Lotte Confectionery Health One 'Choyu Protein 365' Surpasses 20 Billion KRW in Cumulative Sales

[Asia Economy Reporter Lim Hye-seon] Lotte Confectionery Healthwon announced on the 9th that its 'Choyu Protein 365' has surpassed cumulative sales of 20 billion KRW.

'Choyu Protein 365' is a product that uses colostrum among adult proteins. 'Choyu Protein 365' focused its sales strategy mainly on home shopping and online channels, surpassing 10 billion KRW in sales within 8 months. Afterwards, by selecting actor Lee Jang-woo as the advertising model and implementing an active promotion strategy, it expanded its recognition and exceeded cumulative sales of 20 billion KRW after 5 months.

Lotte Healthwon cited quality as the secret to the popularity of 'Choyu Protein 365.' 'Choyu Protein 365' uses premium French colostrum, milk, and pea protein. The ingredients are sourced only from Ingredia, a dairy processing specialist company in France, a leading dairy nation, certified for the highest grade quality. In particular, the colostrum powder is made from colostrum of naturally grazed dairy cows, carefully selected only from high-protein colostrum milked within 24 hours among colostrum secreted during the first 5 days after birth.

It also contains calcium, vitamin C, vitamin D, vitamin B6, magnesium, and zinc. For adults, 'Choyu Protein 365' is consumed once daily by dissolving 40g (3 scoops) in about 180ml of water, providing approximately 20g of protein. This amount is equivalent to eating about 4 eggs.

Lotte Healthwon has raised the sales target for 'Choyu Protein 365' to 20 billion KRW for this year.

This content was produced with the assistance of AI translation services.