11st Launches Eco-Friendly 'No-Label Water' for Easy Waste Separation

11st is launching 'All Standard' spring water, a label-free bottled water without plastic packaging.

[Asia Economy Reporter Lim Chunhan] 11st announced on the 9th that it will launch the label-free bottled water ‘All Standard’ spring water without plastic packaging.

All Standard spring water is a product that eliminates labels attached to PET bottles to reduce plastic waste output and improve PET bottle recycling efficiency for the environment. Since there is no need to remove plastic labels, separating and disposing of PET bottles has become much easier.

11st planned product development, manufacturing, distribution, sales, and marketing together with Lotus, which launched the label-free spring water Sunchang Spring Water in January. It is healthy water sourced from the bedrock water of Naejangsan in Sunchang, Jeonbuk, offered at reasonable prices of 3,300 KRW for 2L (6-pack) and 3,900 KRW for 500ml (20-pack) with free delivery. Product names and mandatory information previously indicated on labels are now included on the bottle caps and the outer packaging of the bundle.

An official from 11st said, “11st has been continuously considering ways to reduce environmental pollution and practice resource recycling, from introducing eco-friendly delivery boxes to launching label-free bottled water,” adding, “As a company closely connected to customers’ daily lives, we will continue activities that can share positive impacts on society.”

This content was produced with the assistance of AI translation services.