Hyundai Oilbank Communicates with MZ Generation through Footballer Jo Won-hee

MZ Generation, Domestic and International Consumers, Partners, and Investors Fostered as Communication Channels

Announcer Jeong Junsu (from the left), Lee Young-pyo, director of the Korea Football Association's Football Love Sharing Foundation, and player Cho Won-hee are conducting the first K League Dream Assist graduation ceremony in a non-face-to-face manner last December through Hyundai Oilbank's SNS account 'Hyundai5iljang'.

[Asia Economy Reporter Hwang Yoon-joo] Soccer player Jo Won-hee, famous for the YouTube channel 'Igeohaejo Wonhee-hyung,' and 'K League goddess' announcer Jung Soon-joo will serve as ambassadors for Hyundai Oilbank's SNS account 'Hyundai 5-iljang' until the end of this year.

'Hyundai 5-iljang' is the official name of Hyundai Oilbank's YouTube, Instagram, and Facebook channels. It signifies the intention to use SNS channels as a platform for communication along with the company name.

Launched for the first time last year, 'Hyundai 5-iljang' effectively conveyed internal news and gas station promotional events to consumers even amid the COVID-19 pandemic.

Starting this year, the communication targets will diversify to include job seekers, local residents, investors, and domestic and international partners. The company plans to increase favorability by promoting its changed corporate culture such as flexible dress codes and flexible working hours, as well as unique social contribution activities like K League Dream Assist and barrier-free film production. In this process, the young and diverse fandoms of player Jo Won-hee and announcer Jung Soon-joo are expected to be a great help.

Various new businesses being prepared for the future, such as olefin petrochemical business, hydrogen production and sales business, and carbon dioxide product business, will be introduced in an easy-to-understand manner for domestic and international investors. An advertising campaign to increase exports of the lubricant ‘Hyundai Xteer’ will also be conducted through SNS.

Hyundai Oilbank is focusing on Southeast Asia, the Middle East, and South American markets, which are known for high SNS user loyalty.

A Hyundai Oilbank official said, "We plan to produce customized advertising videos for each country and expose them through the most suitable SNS channels," adding, "We also plan to select additional ambassadors with balanced recognition and favorability domestically to promote our company in an engaging way."

This content was produced with the assistance of AI translation services.