Volvik, Marvel Hero Characters "Exploding Interest in LPGA Tour"

At the Sponsored LPGA Tour Drive On Championship, the Most Popular and Favored Item is the 'Marvel Gift Bag 2.0'

Volvik's Marvel series golf balls have attracted attention on the American stage.

[Asia Economy Reporter No Woo-rae] The 2021 Marvel series golf balls from global golf brand Volvik are gaining popularity.

On the 8th (Korean time), at the Golden Ocala Golf Club (par 72, 6,852 yards) in Ocala, Florida, USA, the third event of the 2021 LPGA Tour season, the Drive On Championship (total prize money $1.5 million), concluded. Volvik was the sponsor of the tournament. They set up promotional booths and displayed new products at the clubhouse and the 11th hole (par 3). This was an event targeting overseas markets. Spectators were captivated by the line collaborated with Disney's Marvel.

It is a practical ball applying Marvel characters to the urethane ball XT SOFT. The manufacturer boasts it as "a new weapon that allows not only collection but also ‘Fun golf’ with heroes on the field." The dozen pack (12 balls) was composed of characters Iron Man, Captain America, Hulk, and Spider-Man per sleeve, and the Hulk dozen pack, featuring the vivid green color unique to Hulk and four dynamic motion shapes, attracted attention.

The lineup includes the Marvel Gift Pack 2.0, ranked number one in favorability among young golfers in their 20s and 30s, as well as the 5-ball One Ball Pack 2.0, XT SOFT dozen pack, half dozen pack, caps, stand bags, and iron covers. Choi Woon-jung (31), the eldest member of ‘Team Volvik,’ appeared as an advertising model for ‘Volvik Golf Wear’ on the A-board fence installed at the teeing ground of the 16th hole (par 4). Shin Dong-hwan, head of the USA branch, said, "The response to new products is hot every year," adding, "The fan base for character golf balls is increasing."

This content was produced with the assistance of AI translation services.