"Donate with Local Currency"... Incheon City Operates Mobile Donation Platform 'Nanum e-eum'

Incheon Mayor Park Nam-chun, Kona I CEO Jo Jeong-il (left), and Shim Jae-seon, Chairman of the Incheon Community Chest of Korea, are taking a commemorative photo with online participants after signing the 'Nanum e-Eum Service Business Agreement' on the 8th.
[Photo by Incheon City]

[Asia Economy Reporter Park Hyesook] Incheon City is promoting the spread of a donation culture by utilizing the mobile platform of its local currency, 'Incheon e-eum.'

On the 8th, the city signed a business agreement with the Incheon Community Chest of Korea and Kona I Co., Ltd., the operator of the Incheon e-eum card, to activate the donation platform 'Nanum e-eum' and officially began its operation.

'Nanum e-eum' is a fundraising service that allows Incheon e-eum users to easily donate with just one click. Donors can press the Nanum e-eum icon on the first screen of the Incheon e-eum platform, select a donation target, choose an amount, and donate using their available balance or cashback points.

Currently, the donation targets available on Nanum e-eum include the '119 Won Miracle' campaign to help fire and disaster victims, families struggling due to the COVID-19 crisis, children with disabilities, and abused children. Donors can choose between regular or one-time donations.

Nanum e-eum is a local currency-based donation platform that manages everything from fundraising to delivering the collected funds to recipients. It is expected to have great scalability through collaboration and participation with various donation organizations. In particular, donations can be made even with small leftover cashback amounts, allowing citizens who previously felt a financial burden to easily participate with small donations.

Incheon City expects the donation culture using the local currency platform to become more active, considering that the donation platform 'Seoro Doum,' which started first in Seo-gu, achieved its fundraising goal of 12 million won in about two months since December last year.

After the agreement ceremony, Mayor Park Namchun donated part of the cashback he had accumulated using the Incheon e-eum card through Nanum e-eum.

Mayor Park said, "Just as Incheon e-eum sparked a nationwide craze for local love gift certificates, I hope Nanum e-eum will also become a catalyst for spreading the donation culture in Incheon and throughout Korea."

Meanwhile, since its launch in July 2018, the number of Incheon e-eum card subscribers has surpassed 1.43 million, about 50% of Incheon citizens. The annual issuance amount has reached 2.5 trillion won, and the cumulative transaction amount has exceeded 5 trillion won, increasing its share in the local economy.

Incheon City is providing benefits by paying up to 10% cashback on e-eum card payments every month this year as well as last year to revitalize the local economy, which has been depressed due to COVID-19.

This content was produced with the assistance of AI translation services.