CU, Signature Wine 'mmm!' Sells Out 110,000 Bottles in 40 Days

CU's 'Eum! Red Wine' sold out 110,000 bottles in about 40 days after its launch.

[Asia Economy Reporter Lim Chun-han] CU announced on the 8th that ‘Eum! Red Wine’ sold out 110,000 bottles in about 40 days since its launch. Earlier, CU launched its signature wine brand mmm! (Eum!) at the end of January and introduced Eum! Red Wine as the first product with a daily wine concept.

This wine is a product of Bodegas Gallegas, a Spanish winery that exports over 8 million bottles annually to 47 countries including the UK, the US, and Canada. Eum! Red Wine recorded the highest wine sales, surpassing Diablo Cabernet Sauvignon, which had been the top-selling wine at CU for five consecutive years.

In response to the faster-than-expected sales pace of Eum! Red Wine, CU quickly held additional consultations with the winery and decided to bring in extra stock ahead of schedule. Approximately 80,000 bottles will be delivered to stores on the 10th, and an additional 300,000 bottles are planned to arrive in April.

Starting this month, CU will designate about 3,000 stores nationwide as liquor-specialized stores to actively attract wine enthusiasts with diverse tastes. At these liquor-specialized stores, customers can find over 50 existing wine varieties, along with about 80 new wines and 20 types of spirits.

To provide customers with detailed information about wines, CU developed its own wine curation app and equipped stores with tablet PCs. When customers scan a product with the app, it recommends information such as the wine’s origin, grape variety, tasting notes, and food pairings. CU plans to update the product list introduced monthly at specialized stores by analyzing popular products sold at wine shops, aiming to satisfy the diverse needs of customers from beginners to connoisseurs.

A BGF Retail official said, “As mmm! wine has received favorable reviews mainly from home wine drinkers who enjoy table wine, we are contacting various wineries worldwide to offer diverse experiences,” adding, “We will continue to expand the mmm! wine lineup to build differentiated branding and solidify our position as a wine-specialized convenience store through liquor-specialized stores.”

This content was produced with the assistance of AI translation services.