Lotte Department Store Opens Largest Living Specialty Hall in Northeast Seoul and Gyeonggi at Nowon Branch

Lotte Department Store is opening the largest living specialty store in the northeastern Seoul and Gyeonggi area at its Nowon branch.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 8th that it will open the largest living specialty hall in the northeastern Seoul and Gyeonggi area at the Nowon branch.

Recently, the Nowon branch established a home furnishing studio showroom featuring various furniture designs and a premium imported furniture zone, filling the existing 700㎡ (approximately 200 pyeong) event space with various imported furniture brands to complete a total of 3,950㎡ (approximately 1,200 pyeong) living specialty hall.

The home furnishing studio spans a total of 331㎡ (approximately 110 pyeong) and includes mattress brand Slow, home office brand DeskEr, and sofa brand Alloso. The home furnishing studio is differentiated from typical department store furniture sections, consisting of five showroom concepts such as a living room for remote work and a dad’s study, providing interior ideas for spaces.

Many imported furniture brands have also opened stores. Italy’s representative sofa brand Natuzzi, the authentic American recliner sofa brand La-Z-Boy, and the Nordic curated furniture brand Gotrega have opened, and on the 16th of next month, the Danish global lighting brand Louis Poulsen is scheduled to open.

To commemorate the reopening of the living specialty hall, the Nowon branch will sell exclusive price products at each brand’s main store throughout March. As a promotional event, from every Friday to Sunday this month, customers who purchase from newly opened brands in the Nowon living specialty hall will receive Lotte gift certificates worth 7.5% to 10% of their purchase amount. On the 19th, a cooking demonstration with a guest chef will be held at the main store of Cuchenheim.

A Lotte Department Store official said, “The Nowon branch has high demand for living products,” adding, “We have worked hard to create a space that offers customers a lifestyle curation experience by reflecting customer needs, opening many unique living brands, and launching the home furnishing studio, an interior experience space.”

This content was produced with the assistance of AI translation services.