Hyundai Food Hall ToHome, Saddler House Introduces 'French Waffle'
[Asia Economy Reporter Lim Chunhan] Hyundai Department Store's food specialty online mall, Hyundai Food Hall ToHome, announced on the 4th that it will sell the signature French waffles from Saddler House, a popular croffle (croissant + waffle) restaurant, starting on the 5th.
Saddler House is a bakery that opened in 2018 in Garosugil and has become a popular spot where customers line up even before opening due to word of mouth on social media. The average daily sales of croffles reach about 5,000 pieces.
The French waffle being introduced this time is Saddler House's signature menu item, made with croissant dough, which makes it different from regular waffles by having a crispy exterior and a chewy texture inside. It can be enjoyed crispy by cooking it in an air fryer at 160 degrees Celsius for 5 to 7 minutes and then letting it cool for 1 minute before eating.
This product will be launched at 11 a.m. on the 5th and will be sold in limited quantities of 1,000 units every Friday. The French waffle comes in a set of 6, priced at 29,000 KRW per set. In the Seoul metropolitan area, including all of Seoul and parts of Gyeonggi and Incheon (excluding some areas), if customers order by 11 p.m., delivery will be made by 7 a.m. the next day. For other regions (excluding Jeju Island and island/mountainous areas), orders placed by 8 p.m. will be delivered the next day.
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A Hyundai Department Store official said, “We plan to continuously discover and introduce various popular restaurant products, not only from Saddler House but also from other places.”
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