Damyang New Strawberry Variety 'Jukhyang' Opens Export Route to Southeast Asia Premium Market

Jukhyang Strawberries Loved Worldwide, Export Loading Ceremony for Malaysian Market

[Damyang=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] The new strawberry variety 'Jukhyang' from Damyang, Jeonnam, has embarked on its export journey to the Malaysian market.

On the 26th, Damyang County in Jeonnam held a loading ceremony for premium strawberry exports to Malaysia at the Damyang Smart Berry Farm, the county announced on the 27th.

The ceremony was attended by Kim Young-rok, Governor of Jeonnam Province; Choi Hyung-sik, Mayor of Damyang County; Jeonnam Provincial Assembly members Kim Ki-sung and Park Jong-won; Park Hong-jae, Director of the Agricultural Technology Institute; and Seo Su-won, CEO of Smart Berry Farm.

The strawberries being exported to Malaysia this time are 600kg of Jukhyang, developed independently in Damyang, worth approximately 12 million KRW, marking a significant milestone in pioneering the Southeast Asian premium strawberry market.

‘Jukhyang’, cultivated by Damyang County, has captivated consumers' tastes and enjoys high popularity in the domestic distribution market. It is noted for its high sweetness and excellent firmness, making it a promising export variety.

Additionally, Jukhyang has received favorable reviews from Europeans, including those in the Netherlands. Riding on this success, another self-developed variety, Damhyang, along with Jukhyang, achieved the distinction of being the first varieties registered in Europe from Korea.

Governor Kim Young-rok stated at the loading ceremony, “We will continue to pay close attention and provide support so that our region’s high-quality strawberries become more widely known and appear on more tables.”

Mayor Choi Hyung-sik said, “We will focus our efforts on modernizing farm facilities, producing strawberry mother plants, and establishing seedling systems to foster Damyang strawberries as a ‘Jeonnam-type regional growth strategic project.’”

This content was produced with the assistance of AI translation services.