Shinhan Card Launches Customer Panel 'Shinhan Cider'

Establishment of a Professional Prosumer System
Full-scale Activities Starting March 1

Shinhan Card Chief Customer Officer (CCO) Jin Mi-kyung (right) and Shinhan Card Customer Protection Team Leader Jin Jung-won (left), who attended the online launch ceremony of the customer communication channel 'Shinhan Cider,' are taking a commemorative photo with customer panels attending via online video.

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 26th that it has established the customer communication channel 'Shinhan Cider' and held an online launch ceremony.

The launch ceremony was held in an untact manner at Shinhan Card headquarters in Jung-gu, Seoul, reflecting the COVID-19 situation.

Shinhan Card introduced a customer panel system to accurately identify the core of products and services desired by customers and to reflect customers' voices in management activities. Since last year, it has been expanding operations by selecting 3,000 online and offline panelists, the first in the industry.

Based on the experience of operating the customer panel system, Shinhan Cider has strengthened its expertise by establishing a professional prosumer system, selecting panelists in four areas: ▲new products and services ▲digital sector ▲financial and installment services ▲senior specialized services.

This year, Shinhan Cider will operate from the 1st of next month, divided into a professional advisory group and supporters. The professional advisory group will engage in activities such as analyzing consumer impact due to the launch of financial products, submitting card new product experience reports, benchmarking services, and posting reviews of products and services on personal SNS. Supporters will participate in expressing customer opinions following the enforcement of the Financial Consumer Protection Act, proposing broad ideas, conducting surveys by specialized fields, and investigating preferences for products, services, and designs.

A Shinhan Card official said, "We will strengthen differentiated online communication activities and establish an integrated management system for management resources so that customers' voices collected from various channels can have greater influence."

This content was produced with the assistance of AI translation services.