[Special Stock] Kinemaster, Perfect Timing for Sale... Skyrocketing Value Amid TikTok, Facebook, YouTube Video Battle
[Asia Economy Reporter Hyunseok Yoo] KineMaster is showing strong performance. The news that its value is skyrocketing due to the activation of platforms like YouTube seems to have had an impact.
As of 2:23 PM on the 25th, KineMaster was traded at 47,600 KRW, up 14.15% (5,900 KRW) compared to the previous trading day.
On the same day, a media outlet reported the results of a survey on listed companies in the software industry, stating that the mobile video editing tool service company KineMaster saw its performance soar vertically last year thanks to the YouTube boom. According to this outlet, KineMaster's sales increased by 53.5%, operating profit by 1206.7%, and net profit by 3900.6% last year.
Additionally, it is known that about 30 potential buyers signed non-disclosure agreements (NDA) with the seller and received the TM (teaser memorandum).
KineMaster operates its self-developed video editing app 'KineMaster.' Launched in December 2013, the current monthly active users (MAU) and daily active users (DAU) of KineMaster are 70 million and 7.2 million, respectively. KineMaster is the second-largest player in the video editing app market, holding an 18% global market share. The largest user bases are in the United States and India.
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In particular, it is known to be attracting interest from global companies such as TikTok, Facebook, and YouTube, and its valuation is expected to reach between 500 billion and 1 trillion KRW.
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