In the With-Corona Era, Gyeongnam Province Promotes 'Healthy Living with With-Susanmul'

Gyeongnam Province, Full Effort on Online Seafood Marketing for Proactive Post-Corona Response

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Saeyan] Gyeongsangnam-do announced on the 25th that it will strengthen online marketing of seafood to proactively respond to the changed consumption trends due to the prolonged COVID-19 pandemic and the post-COVID era.

According to the Korea Maritime Institute (KMI), immediately after the outbreak of COVID-19, weekly sales at large retail stores decreased by 5%, while online sales increased by 30%. Online seafood purchases grew by more than 200 billion KRW compared to 2019.

In this regard, Gyeongnam Province plans to promote targeted marketing focused on seasonal key products linked with online shopping malls this year.

The province has allocated a budget of 1.8 billion KRW to support non-face-to-face online shopping mall discount sales, non-face-to-face seafood festivals, and will make every effort to promote seafood consumption.

Additionally, through coupon discounts, it plans to maximize consumers' purchasing power so that fresh seafood can be purchased at affordable prices.

Furthermore, to diversify the seafood consumer base and the domestic market beyond online sales, an agreement was signed with the Korea Federation of Fisheries Cooperatives Gyeongnam Headquarters, and booth rental fees up to 1 million KRW will be supported for companies participating in seafood expos.

Meanwhile, last year, 17 billion KRW in sales were recorded through 62 consumer promotion events.

This content was produced with the assistance of AI translation services.