Samsung C&T Fashion, Lifestyle Brand 'Bamford' Store Opening
First Domestic Store, Yeouido 'The Hyundai Seoul' Department Store 2nd Floor 174m²
Label C Strengthens Beauty and Lifestyle Business Led by Bamford Operations
[Asia Economy Reporter Lim Hye-sun] Samsung C&T Fashion Division is expanding its beauty and lifestyle business.
On the 25th, Samsung C&T Fashion Division's cosmetics specialty select shop Label C announced the opening of the first store of the eco-friendly and organic lifestyle brand 'BAMFORD,' which is based on the philosophy of organic, animal welfare, and sustainability.
Label C was named with the intention of selecting and introducing brands that advocate clean beauty (Label), and it is a clean beauty specialty select shop that curates and introduces verified products sold at major beauty shops worldwide.
Label C's flagship brand BAMFORD opened a total lifestyle store offering cosmetics, clothing, accessories, and spa services on the 2nd floor of 'The Hyundai Seoul' department store in Yeouido, where the millennial generation and gold senior generation coexist, with an area of 174m2 (approximately 52 pyeong).
Body wash, lotion, shampoo, and shower oil are composed of four lines according to ingredients: Botanic, Geranium, Rose, and Jasmine. Face oils, moisturizers, serums, and elixirs were launched in four lines according to function: Life, Awake, Restore, and Purity.
There is also a men's grooming line including shampoo, facial cleanser, body wash, and perfume. All beauty and spa products are made with natural and organic ingredients.
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BAMFORD sells fashion products specialized in premium eco-friendly natural materials and lifestyle products reflecting the organic philosophy of its founder, Lady Carole Bamford. The lifestyle products include comfortable silhouette outerwear, shirts, dresses, inners, and pants made from eco-friendly premium materials such as linen, cotton, and cashmere, as well as scarves, tartan bags, candles, and tea collections.
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