Dong-A Otsuka Sparkling Water 'Linebassa', Surpasses 13 Million Units Sold in 1 Year and 6 Months

Rapid Growth in the Carbonated Water Market
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[Asia Economy Reporter Lim Hye-seon] Dong-A Otsuka announced on the 25th that the sales volume of its mineral sparkling water ‘ReinWasser’ surpassed 13 million units just 1 year and 6 months after its launch.

Recently, the sparkling water market has been showing growth driven by increased interest in health and dieting due to COVID-19, as well as recent food and beverage trends such as ‘home drinking’, ‘solo drinking’, and ‘homemade beverages’. Last year, the sparkling water market recorded sales of 106.4 billion KRW in offline retail stores (Nielsen data), marking a 15.6% increase compared to 91.8 billion KRW in the same period of 2019. The industry estimates that when including online sales, which account for a large portion of sparkling water sales, the market size exceeds 150 billion KRW.

Launched in September 2019, Dong-A Otsuka’s sparkling water ReinWasser targeted the market through online sales channels. Unlike regular sparkling water made with purified water, premium mineral sparkling water ReinWasser uses natural mineral water containing minerals such as magnesium, calcium, and potassium as its raw material. It uses natural bedrock water drawn from a granite layer at an altitude of 350 meters in the clean area of Songnisan National Park, located in Sangju City, Gyeongsangbuk-do, as its water source. ReinWasser recorded sales of 4 billion KRW last year.

By company, Lotte Chilsung Beverage’s ‘Trevi’ grew 55% year-on-year with sales of 61.3 billion KRW last year, followed by Coca-Cola Seagram (20.8 billion KRW), Hite Jinro Beverage Tonic Water (10.2 billion KRW), and Ilhwa Chojung Sparkling Water (4.8 billion KRW).

This content was produced with the assistance of AI translation services.