Casamia's 'Onion' Sales Grow 110%... Accelerating Online Consumption

Active Response to Customer Demand through 'Onion' Development Based on 'Good.com', Expanding Product Range and Sales Channels

The 'Bin Adjustable Angle Desk' from Onion, Casamia's online-exclusive furniture brand, which has seen a 110% increase in sales over the past five months.
Photo by Casamia

[Asia Economy Reporter Kim Jong-hwa] Shinsegae's living & lifestyle brand Casamia announced that the online-only furniture brand 'Onion' has seen its sales grow by approximately 110% in the recent five months (October 2020 to February 2021) compared to the previous five months, alongside the spread of ontact consumption.

According to Statistics Korea, last year, sales revenue from furniture purchases through online shopping reached 4.988 trillion KRW, an increase of 43.5% compared to the same period the previous year. Amid the growing online consumption in the furniture industry, Casamia's lifestyle-specialized online platform 'Guud.com,' launched in July last year, achieved a 153% sales increase compared to its existing online mall within six months of launch, along with surpassing 320,000 app downloads.

This success is the result of offering trendy brands and products targeting the millennial generation familiar with online shopping, as well as various informational content and services incorporating entertainment elements.

The meaningful achievements of Guud.com have led to sales growth for the online-only furniture brand 'Onion.' Onion satisfied the tastes of the millennial generation based on reasonable prices, practical modular functions, and minimalist design. As a result, sales in the recent five months increased by nearly 110% compared to the previous five months (May 2020 to September 2020).

Among the best-selling products since the launch of Guud.com, Onion products are competing for top positions. Onion's 'Haze Wide Drawer' ranked 2nd, and the 'Knob Living Room Cabinet' ranked 6th, demonstrating a positive response within Guud.com.

Encouraged by this favorable reception, Casamia plans to further expand Onion's scale. The number of product categories and items will be significantly increased by about 40% compared to before. Sales channels will also continue to expand to boost revenue.

Um Kyung-mi, head of Casamia's online team, said, "This year, Casamia will actively respond to customer demand by further expanding Onion's product lineup," adding, "We will strengthen our ontact strategy based on Guud.com and enhance our competitiveness as a leading home furnishing company."

Meanwhile, Casamia is holding an 'Onion Special Exhibition' offering up to 40% discounts until the 26th, so that more customers can experience various Onion products available only online and decorate their spaces valuably at reasonable prices.

This content was produced with the assistance of AI translation services.