Orion Launches Two Spring Limited Editions: 'Choco Pie Jeong' and 'Digestive Strawberry Blossom'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 25th that it has launched two spring limited edition products: ‘Choco Pie Jeong Strawberry Blossom’ and ‘Digestive Strawberry Blossom’.

'Choco Pie Jeong Strawberry Blossom' is an upgraded version of last year's sold-out spring limited edition ‘Pink Choco Pie’. It contains double the amount of triple berry filling made from strawberries, raspberries, and cranberries inside the marshmallow, maximizing the fresh and sweet taste. The exterior is wrapped in subtly strawberry-colored white chocolate, topped with strawberry powder to enhance both flavor and aroma.

'Digestive Strawberry Blossom' is the first-ever ‘pink Digestive’ introduced in 38 years since the launch of Digestive in 1983. It features a savory whole wheat biscuit spread with strawberry spread. The packaging also draws attention with a pink hue reminiscent of spring, adorned with design elements such as flowers and fruits that captivate the hearts of women.

Since Orion Choco Pie first released a spring limited edition product in 2017, the first among mass-produced pies in Korea, it has continued to present unique limited editions every year such as ‘Strawberry Blossom’, ‘Strawberry & Yogurt’, and ‘Pistachio & Berry’, achieving sold-out success for five consecutive years. The steady seller Digestive has diversified its form by launching mini, thin, and Digestive Ball versions. Starting this year, Orion plans to expand consumer choices further with products featuring new designs and flavors, including color changes.

An Orion official said, “We released seasonal limited editions of Choco Pie and Digestive by incorporating the know-how accumulated through presenting spring limited pies and consumer feedback. There have been many inquiries from consumers eagerly awaiting seasonal limited editions over the past five years. We did our best to present products that meet their expectations.”

This content was produced with the assistance of AI translation services.