Homeplus Expands Distribution to 'All-Line' Supermarkets... Delivery Within 1 Hour

'Homeplus Express Online' Service Opens on the 26th
1-Hour Delivery from 253 Direct Stores in 35 Cities Nationwide
Offering About 3,000 Products Including Fresh, Processed Foods, and Ready Meals

Models are introducing the Homeplus Express online service at Homeplus Express Mokdong branch in Yangcheon-gu, Seoul.

[Asia Economy Reporter Yuri Kim] Homeplus announced on the 25th that it will launch the 'Homeplus Express Online' service, which delivers within one hour through Homeplus Express, starting from the 26th.

This service operates through 253 directly managed Homeplus Express stores nationwide. Customers within a maximum radius of 2.5 km from the store can purchase products via the Homeplus mobile application or the 'Homeplus Express Immediate Delivery' section on the online site, and a picker in the store will pick and deliver the products. The service operates from 11 a.m. to 10 p.m., with delivery available for orders over 20,000 KRW and a delivery fee of 3,000 KRW.

Homeplus plans to apply the 'All-Line' model to supermarkets located closer to customers than large marts to complete a more dense delivery network. All-Line is a convergence model of offline stores and online malls proposed by Homeplus in 2019. Stores nationwide serve as forward bases for online business, aiming to deliver quickly from the closest location to customers.

Homeplus stated that the service was launched reflecting recent trends where customers, influenced by COVID-19, use supermarkets closer to them more frequently than large marts crowded with people, and purchase many fresh foods and Home Meal Replacements (HMR) at supermarkets. The core of this strategy is to quickly deliver fresh produce and various HMRs from nearby supermarkets to meet customer demands.

A Homeplus official emphasized, "While competitors’ services are mainly operated in the metropolitan area, Homeplus Express delivers from stores already in operation, so customers in 35 cities nationwide, including the metropolitan area, can use the service."

The available products for purchase consist of about 3,000 items including fresh foods, processed foods, and HMRs. The discounts offered at Homeplus Express are applied equally, and since products are delivered as displayed in stores, there is a particular advantage in trusting and purchasing fresh foods.

Song Seung-seon, head of Homeplus Mobile Business Division, said, "To strengthen our online business in response to the rapidly changing distribution environment, we have equipped the supermarket brand 'Homeplus Express' with its own online ordering and delivery functions." He added, "Through this service, we will complete the future distribution model 'All-Line' that Homeplus has continuously emphasized and provide customers with fresher and faster products they want."

Meanwhile, Homeplus plans to integrate the online mall 'Homeplus The Club' of the 'Homeplus Special' stores with the Homeplus online mall starting April 1st to strengthen the company-wide online mall capabilities, coinciding with the launch of the 'Homeplus Express Online' service.

This content was produced with the assistance of AI translation services.