SSG.com Launches Tom Ford Beauty Limited Edition Collection Live Broadcast
On the 25th, SSG.com will sell eight items from the Tom Ford Beauty 'Rose Freak Capsule Collection,' released as a limited edition for the spring season, through SSG Live.
View original image[Asia Economy Reporter Lim Chun-han] SSG.com announced on the 25th that it will sell eight items from the ‘Rose Freak Capsule Collection,’ a spring season limited edition released by Tom Ford Beauty, through its own live commerce channel, SSG Live.
The broadcast will feature Tom Ford Beauty’s senior makeup artist Shin Kwan-hong and YouTuber ‘Freejia,’ who has 400,000 subscribers, introducing the products for one hour starting at 8 PM on the same day.
The event products are characterized by a combination of pink and black colors inspired by the bottle of Tom Ford Beauty’s best-selling perfume, Rose Freak. The representative product, the ‘Rose Freak Cushion,’ boasts high collectible value with the TF (Tom Ford) logo engraved in the center, and allows for a three-dimensional skin effect by inserting a compatible Shade & Illuminate Cushion refill.
From the start of the broadcast until 8 PM on the 26th, all products in the ‘Rose Freak Capsule Collection’ will be available at a special 10% discount, and cushion sets that include an additional mini lip color will be sold in a limited quantity of 100 units on a first-come, first-served basis. Additionally, lip blush, eye color quads, body sprays, and perfumes will be offered in exclusive sets that include Shinsegae Department Store mobile gift certificates, pink cushion pouches, or mini velvet pouches.
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An SSG.com official said, “To welcome the spring season, we have prepared a limited edition collection from the popular brand among enthusiasts, ‘Tom Ford Beauty,’” adding, “Since all products are prepared in limited quantities, it is expected to receive great response from Kodeok (cosmetic + enthusiast) fans.”
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