Hanssem Launches Premium Bathroom Brand 'BATHBACH'

Following the world-class kitchen brand 'Kitchen Bach', a premium bathroom brand is introduced
Utilizing carefully selected materials including large porcelain tiles, imported faucets (Sujeon), and ceramics (Doggi)

Hanssem Basbah new product 'Bach 5 Primo White'.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jong-hwa] Comprehensive home interior specialist company Hanssem Co., Ltd. (CEO Kang Seung-soo) has launched a premium bathroom brand 'BATHBACH' targeting the ultra-luxury bathroom market.

BATHBACH is Hanssem's second premium brand following the kitchen furniture brand 'KITCHENBACH' launched in 2006. It expands the know-how of premium kitchens into bathroom spaces.

Hanssem's strategy is to propose bathroom spaces tailored to customers' lifestyles based on carefully selected high-quality materials from home and abroad and Hanssem's differentiated 3D consultation and design service.

BATHBACH presents bathroom spaces using large imported Italian tiles. Although installation is more complicated compared to existing Hanssem bathrooms, it realizes luxurious bathrooms with a wider variety of tile designs.

Premium products are also applied to faucets, ceramics, and storage cabinets. Faucets and ceramics include products from American company KOHLER and Italian company SCARABEO, while hardware such as hinges for storage cabinets are proposed from Austrian company BLUM, which is used in premium kitchens.

Various bathroom spaces tailored to lifestyles have also been realized. In addition to typical bathrooms, spaces suitable for large houses and apartments such as 'shower booth type,' 'home spa type,' and 'powder room type' utilizing antechambers are proposed. Customized consultations using a 3D design program are available at stores.

Along with the launch of the BATHBACH brand, Hanssem released the first new product, 'Bach 5 Primo White.' The new Primo White product applies the 'New Classic' style interior, which has recently gained attention as the latest trend in kitchens, living rooms, and other areas. The New Classic style adds modern elements to classical interiors. It creates a bright and sophisticated space with real marble pattern tiles, painted doors for storage cabinets, and gold rose-colored faucets.

Bach 5 Primo White will be exhibited starting at Hanssem Design Park Mokdong branch and will expand nationwide to Hanssem Design Park, Hanssem Rehouse, and Hanssem Kitchen & Bath. Depending on size and options, it can be purchased in the range of 10 million to 30 million KRW.

Jang Woo-soon, Director of Hanssem Building Materials Division, said, "The bathroom is the most private space in the home and has recently gained attention as a healing space as time spent at home increases. Its status is rising as a space styled according to personal taste," adding, "With the launch of Hanssem BATHBACH, we will be able to propose not only differentiated bathroom spaces but also premium rehouse style packages combining bathroom, kitchen, living room, and bedroom spaces."

This content was produced with the assistance of AI translation services.