Black Yak Unveils Spring·Summer Season Photo Shoot with IU

[Asia Economy Reporter Seungjin Lee] Black Yak revealed its 2021 spring·summer season photo shoot with singer and actress IU on the 24th.

In the released photo shoot, IU showcased a variety of hiking styles by adding her own clear and vibrant image. From yellow Illuminating to neon green, she expressed her individuality with brightly colored windbreaker jackets and leggings integrated with shorts, hiking boots, and ankle-high socks.

She proposed hiking fashion using Gore-Tex jackets and pants suitable for chilly weather, as well as eco-friendly T-shirts made from collected plastic used domestically. IU skillfully embodied the Black Yak spring·summer season collection, designed with added design and eco-friendly elements to meet the demands of the MZ generation (Millennials + Generation Z).

A Black Yak official said, “This shoot focused on suggesting that functional products essential for hiking, such as jackets, hiking boots, and eco-friendly items, can be used as various styling points,” adding, “We hope people refer to IU’s fresh and healthy photo shoot to complete hiking styling that combines function and individuality.”

This content was produced with the assistance of AI translation services.