Samsung Electronics-UNDP Expand 'Generation17' Program to Achieve Sustainable Development Goals

4 Additional Youth Leaders Selected for 17 'Global Goals' Achievement Support Projects
Choi Yejin, CEO of Doobrain, Selected as Korean Youth Leader
Samsung Global Goals App Installed on Over 100 Million Galaxy Smartphones Worldwide

[Asia Economy Reporter Eunmo Koo] Samsung Electronics and the United Nations Development Programme (UNDP) announced on the 24th that they have additionally selected four young leaders for the 'Generation17' project, which supports achieving the 17 Global Goals for Sustainable Development together with youth worldwide.

The newly selected young leaders include Yejin Choi, CEO of DoBrain. CEO Choi founded a startup that develops a mobile app for treating children with developmental delays. This company was selected for Samsung Electronics' startup nurturing program, 'C-Lab Outside,' in 2018 and received support.

Also joining Generation17 are Daniel Calarco, who leads efforts to enhance the basic rights of youth in Brazilian favelas; community activist Nadine Khaouli, who leads disaster relief activities in Lebanon; and Yurii Romashko from Ukraine, who researches big data for transparent information disclosure.

Thus, since its establishment last October to commemorate the 75th anniversary of the UN, with a focus on achieving the Sustainable Development Goals by 2030 and encouraging greater participation from younger generations, Generation17 now has a total of eight young leaders. The existing young leaders, supported by UNDP and Samsung Electronics, have advocated for 10 of the 17 Sustainable Development Goals and have been active in over 50 countries through various UN events and mentoring programs. This year, they plan to continue their activities toward achieving the Sustainable Development Goals by 2030, starting with the 2021 UN Economic and Social Council (ECOSOC) Youth Forum.

In particular, Samsung Electronics is actively supporting the young leaders to enable smooth communication within the global online network by utilizing the latest Galaxy devices and technologies. The young leaders will continuously share their activities through the 'Samsung Global Goals' app.

The 'Samsung Global Goals' app is a platform that allows Galaxy users to participate in realizing the Sustainable Development Goals. Advertising revenue generated each time users view ads is donated to educational support activities aimed at achieving specific goals. It is currently installed on over 100 million Galaxy smartphones worldwide and has received the SDG Action Awards from the UN-affiliated SDG Action Campaign and the CES 2020 Innovation Award.

Seung-eun Choi, Executive Vice President and Head of Marketing Team at Samsung Electronics’ Wireless Business Division, said, "By supporting the activities of young leaders together with UNDP, we aimed to create opportunities for more people to take interest in and participate in achieving the Sustainable Development Goals. We will provide full support for developing solutions that can realize a better future through the ecosystem built by Galaxy and meaningful innovations."

Akim Steiner, Administrator of the United Nations Development Programme, said, "As COVID-19 is intensifying generational divides worldwide, it has become more important than ever for young generations to actively participate in the 2030 Sustainable Development Goals. UNDP, together with Samsung, supports sustainable policies, communities, and development for more people, and especially young leaders will lead us toward a future of recovery and improvement."

This content was produced with the assistance of AI translation services.