Lotte Chilsung Beverage Partners with Jeju Maekju to Create a 'Craft Beer Cluster'

Jeju Beer logo

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage announced on the 23rd that it has signed a partnership agreement with Jeju Beer for the ‘Craft Beer Cluster Development’ project.

Lotte Chilsung Beverage explained that Jeju Beer provided extensive opinions on the entire manufacturing process for craft beer production, and the partnership agreement was signed to reflect Jeju Beer’s know-how in leading the craft beer market.

Since July last year, Lotte Chilsung Beverage has been investing in facilities for craft beer production through about eight months of business cooperation with Jeju Beer. They plan to accelerate the creation of the craft beer cluster by sequentially introducing equipment from the German company Krones to enable ale beer production.

A Lotte Chilsung Beverage official said, “We expect the synergy between Lotte Chilsung Beverage’s facilities and production know-how and Jeju Beer’s innovation and R&D capabilities to create new innovations in the beer market.”

A Jeju Beer official said, “As the era of diversity in Korean beer has arrived, we deeply sympathize with the significance and win-win purpose of Lotte Chilsung Beverage’s craft beer cluster development,” adding, “Through this agreement, we will contribute to the development of the Korean beer market and smoothly provide high-quality beer to more consumers in response to the explosively increasing demand.”

This content was produced with the assistance of AI translation services.