'The Hyundai Seoul', a 'Future-Oriented Department Store' Gathering Over 600 Fashion Brands

Open in Yeouido on the 26th
Over 30 luxury brands on the 1st floor... Basement 2nd floor designed for MZ generation
Half of the sales area dedicated to landscaping and rest spaces... All floors feature natural light with an eco-friendly design

[Asia Economy Reporter Jo In-kyung] Hyundai Department Store will open ‘The Hyundai Seoul’ in Yeouido, Seoul on the 26th, hosting over 600 domestic and international brands. It will feature not only famous overseas luxury brands but also the largest single-store home appliance stores in a Korean department store, including Samsung and LG. Special emphasis was also placed on food stores specializing in Seoul’s famous restaurants and dessert shops.

Over 600 Domestic and International Brands by Theme

The Hyundai Seoul has departed from the traditional store layout that divided floors by product categories such as overseas, women’s, men’s fashion, and living, and instead arranged all floors according to specific themes.

The first floor, named the ‘Exclusive Label,’ houses top luxury brands. About 30 luxury brand stores including Gucci and Prada, as well as around 30 domestic and international cosmetics brands, are located here. A Hyundai Department Store official said, "We are currently negotiating with many famous luxury brands such as Louis Vuitton," adding, "We plan to continuously strengthen luxury brands even after the opening."

The second floor, designed with the concept of ‘Modern Mood,’ features overseas contemporary clothing stores and a luxury shoe specialty hall. For the first time in Korea, global lifestyle brands such as the UK premium spa brand ‘Bamford’ and the Italian barbershop ‘Babenoris’ have opened stores here.

The third floor, named ‘About Fashion,’ consists of fashion and accessories specialty stores, while the fourth floor, themed ‘Life and Balance,’ houses living brands including furniture and bedding, as well as outdoor and golf stores.

The basement level 2 features ‘Creative Ground,’ targeting the MZ generation. It includes the first Asian store of ‘ARKET,’ the top SPA brand of the H&M group, sneaker resale specialty store ‘BGZT (Bungaejangter) Lab,’ luxury watch resale shop ‘Yongjeong Collection,’ and ‘Point of View,’ a stationery specialty store from Seongsu-dong, Seoul, among other stores rarely seen in domestic department stores.

The fifth floor centers around the indoor green park ‘Sounds Forest,’ with kids’ specialty select shop ‘Studio Petit’ and kids’ YouTube experience space ‘Play in the Box’ among the infant and children’s brand stores. It also houses the largest home appliance store in the department store, the Samsung and LG Mega Stores (each about 660㎡).

Famous Domestic Restaurants Gathered in One Place

The basement level 1 features ‘Tasty Seoul (14,820㎡),’ the largest global food hall in Korea, larger than two combined soccer fields. The total number of F&B brands is about 90.

Among them is ‘Sooti,’ where Seoul’s famous restaurants Mongtan, Tteurak, and Geum Dwaeji Sikdang collaborate to offer Korean-style BBQ menus. Also included are the American sandwich brand ‘Eggslut’ and the Japanese tonkatsu specialty restaurant ‘Ginza Bairin.’ Unique eateries such as ‘Bakgane Bindaetteok,’ a 55-year-old traditional Gwangjang Market restaurant, ‘Cheonggiwa Town,’ famous for LA galbi in Yeongdeungpo, and ‘Geumeum Jokbal,’ known for fried jokbal in Mullae-dong, are also lined up.

Famous dessert specialty stores also occupy a space. These include ‘Taegukdang,’ known for red bean bread and monaka, ‘Tongin Sweet,’ famous for egg tarts, and ‘Geumokdang,’ a handmade yanggaeng (traditional Korean jelly) specialty store. A new concept food court, ‘Food Truck Piazza,’ featuring eight food trucks in the center of the store, is also introduced.

In line with its concept as a ‘nature-friendly future department store,’ The Hyundai Seoul has dedicated about half (49%) of its total sales area (89,100㎡) to indoor landscaping and customer rest areas. It is also designed to allow natural light on every floor.

The ceiling is entirely made of glass, and the building employs the ‘Void’ construction method, which opens the entire building from the ceiling to the first floor to maximize daylight. Customers can enjoy shopping bathed in sunlight even on the first floor. Additionally, the store layout from the first to fifth floors is designed in an oval circulation structure, and the walking path width for customers is expanded up to 8 meters.

This content was produced with the assistance of AI translation services.