CU Launches Mongolia-Exclusive GET Cafe Latte Can...Renewed to Suit Local Customers

CU's GET Cafe Latte Can, specially designed for the Mongolian market.

[Asia Economy Reporter Lim Chunhan] CU announced on the 22nd that the entire production (20,000 units) of the ‘GET Cafe Latte Can,’ its first private brand (PB) product for overseas export, has departed from Incheon Port and been shipped to Ulaanbaatar, Mongolia.

The GET Cafe Latte Can is an RTD coffee using the same coffee beans and blend ratio as the GET roasted coffee beans, first introduced in Korea in 2016 and sold for two years.

CU expanded the product size from 275ml, which was sold domestically, to 390ml and renewed the recipe by increasing the milk and sugar content to emphasize a smooth and sweet taste, tailoring the product to the preferences of local customers in Mongolia.

CU is re-launching the GET Cafe Latte Can as a product exclusive to Mongolia because, unlike Korea where customers prefer Americano made by grinding coffee beans on the spot, many customers in Mongolia prefer lattes.

A BGF Retail official said, “Based on analysis of local sales data, we have introduced our first overseas exclusive PB product. Going forward, we will continue to provide products and services tailored to the countries we enter, based on 30 years of accumulated know-how and systems, taking a step further as a trusted global franchiser.”

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