2030 Generation Managing 'Chogisaechi'... 24% Surge in Gray Hair Dye Sales

[Asia Economy Reporter Jo In-kyung] As more young people experience premature graying due to external factors such as stress, the number of consumers in their 20s and 30s purchasing gray hair dye has increased.

According to CJ Olive Young on the 21st, sales of gray hair dye from the 1st of last month to the 20th of this month rose by about 24% compared to the same period last year.

In particular, among sales by age group, consumers in their late 20s to 30s surged by 36% compared to the same period last year, greatly exceeding the overall sales growth rate.

Hair dye is broadly divided into gray hair dye to cover gray hair and fashion dye to change hair color. While fashion dye accounts for a larger share of sales, gray hair dye has recently led in sales growth rate, continuing its rapid expansion.

As of February this year, half of the top 10 hair dye products in sales at CJ Olive Young were gray hair dyes primarily in black or dark brown shades.

Products such as hair mascara and shadow that easily cover gray hair, as well as mildly acidic shampoos that minimize hair damage and are effective for scalp care, offered in sets with gray hair dye, are also gaining popularity.

A CJ Olive Young representative said, "January and February, ahead of the new school term, are peak seasons for fashion hair dye, but this year, the number of 'self-dyeing' consumers in their 20s and 30s seeking gray hair dye has sharply increased," adding, "To cater to this young generation who want to manage 'early gray hair' from an early stage, we plan to strengthen the expertise of related products, including self-dyeing lineups that beginners can easily use at home."

This content was produced with the assistance of AI translation services.