GS Prime Week 'First Launch'... Jointly Planned Products and Full Channel Sales Begin

GS Shop, together with GS Retail, will hold the first 'GS Prime Week' from the 22nd to the 28th of this month.

[Asia Economy Reporter Lim Chunhan] GS Shop announced on the 21st that it will hold the first ‘GS Prime Week’ together with GS Retail from the 22nd to the 28th. All distribution channels of both companies, including GS Shop TV home shopping and mobile mall, GS25, GS The Fresh, and GS Fresh Mall, will participate in the event.

GS Shop will offer a 10% reward points bonus when purchasing ‘GS Prime Week’ target products not only on live TV broadcasts but also on the data home shopping platform ‘GS MY SHOP’ and the mobile-exclusive live commerce ‘GS Shopping Live.’ This applies to purchases made through the mobile app and internet mall, and the special promotion can be viewed continuously for one week on the GS Shop mobile platform.

At GS25, GS Supermarket, and others, GS Shop and GS Retail jointly planned or popular products will be sold under exceptional conditions such as buy one get one free (1+1) or up to 40% discounts. The two companies will also strengthen cross-marketing to enhance customer convenience and expand touchpoints. Customers who purchase target products during the ‘GS Prime Week’ period at GS Shop will receive GS25 mobile gift certificates. Likewise, GS Retail customers can receive GS Shop reward point coupons.

A GS Shop official said, “As ‘GS Prime Week’ is a bold initiative launched by the two distribution companies within the GS Group every last week of the month, we will further enhance customer shopping satisfaction with differentiated products and benefits.”

This content was produced with the assistance of AI translation services.