Home Appliance Industry's 'GeoGeoIkSeon' Trend... Now Extending to the Kitchen

Air Fryer That Fits a Whole Chicken... Microwave That Fits a Whole Pizza
"High Tendency to Purchase Additional Large-Capacity Products"

The 5.5L capacity air fryer that Cuckoo Electronics will launch on the 22nd.
Photo by Cuckoo Electronics

[Asia Economy Reporter Junhyung Lee] Kitchen appliance companies are also joining the ‘Geogeokiseon’ (the bigger, the better) trend sweeping the home appliance industry. This month alone, following the release of large-capacity microwaves, air fryers capable of cooking meals for 4 to 5 people at once have been launched.

According to the industry on the 21st, Cuckoo Electronics will release a 5.5L capacity air fryer on the 22nd. This capacity can fit a whole chicken. The company explains that it can cook meals for 4 to 5 people at once without being limited by the amount or size of ingredients.

The advantages of a large-capacity air fryer are clear. When cooking large quantities, it avoids the hassle of having to operate the air fryer multiple times. Also, even after placing ingredients inside, there is enough space left for internal air to circulate smoothly, enabling faster cooking.

Ultra-high temperature hot air up to 200℃ circulates inside the air fryer, evenly cooking the ingredients and preserving a crispy texture. There is no need to flip the ingredients during cooking, allowing them to cook evenly and quickly all the way through.

A 23L capacity microwave oven released by Cuckoo Electronics on the 10th of this month.
[Photo by Cuckoo Electronics]

Earlier, on the 10th of this month, Cuckoo Electronics released a 23L capacity microwave. This size can easily fit a regular-sized frozen pizza. The amount of food that can be cooked at once has been increased to maximize practicality.

The consecutive launches of large-capacity cooking appliances reflect the growing consumer preference for large-capacity products. Cuckoo Electronics plans to expand its lineup with large-capacity new products to meet the diverse demands of consumers. With this strategy, Cuckoo Electronics is expected to accelerate the steady increase in market share it has been achieving in the microwave and air fryer markets.

A Cuckoo Electronics representative stated, “Consumers who have experience using air fryers tend to purchase larger models that can cook a large amount at once.” He added, “As the convenience food market is rapidly growing, the demand for microwaves and air fryers continues to increase. Considering the demand for large-capacity products, we decided to release a large-capacity air fryer.”

This content was produced with the assistance of AI translation services.