Namwon-si, Fully Committed to Revitalizing Integrated Agricultural Product Marketing

[Asia Economy Honam Reporting Headquarters Reporter Park Nosik] Namwon City, Jeonbuk, announced on the 19th that it will focus a total project cost of 4.54 billion KRW on 13 projects with the goal of achieving annual sales of 90 billion KRW through integrated marketing of agricultural products this year, making every effort to revitalize integrated marketing.

Namwon City has actively promoted the integrated marketing of agricultural products by fostering and supporting integrated marketing through the Namwon City Cooperative Joint Business Corporation, establishing a production area distribution system focused on quality control and marketing of agricultural products. As a result, it recorded shipment performance of 88.2 billion KRW last year, surpassing the 87.7 billion KRW in 2019 despite difficult circumstances including COVID-19 and unprecedented natural disasters such as floods, typhoons, and cold waves.

Accordingly, the city plans to support joint sorting and joint logistics costs for agricultural products shipped under the joint brand ‘Chunhyangaein,’ and to stabilize the shipment of agricultural products and reduce distribution costs for participating farms by supporting joint work costs for potato and onion crops that are jointly sorted at the harvest site, as well as logistics costs for farms delegated shipping rights, thereby stabilizing farm management and enhancing the price competitiveness of local agricultural products.

In addition, through national and provincial government-supported projects, the city plans to improve distribution efficiency by supplementing agricultural product production area distribution facilities, building a foundation for commercialization, and supporting logistics equipment and devices, and gradually increase the ratio of excellent agricultural products (GAP) certification through the expansion project of excellent agricultural products (GAP) certification.

Furthermore, through producer organization and integrated marketing activation projects, the city will nurture farms that continuously participate in joint sorting by supporting joint packaging materials, promotional events, marketing, and farmer organization education, and will conduct various promotions to enhance the image of the Namwon agricultural product joint brand ‘Chunhyangaein.’

Lee Hwan-joo, mayor of Namwon City, said, “To respond to the rapidly changing domestic and international agricultural product markets, we will continuously expand integrated marketing activation projects and improve the efficiency of the distribution structure of premium agricultural products produced in Namwon to contribute to increasing the income of local farmers.”

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