Gwangju Nam-gu, KakaoTalk Channel Friend 'Namgu Iyagi' Receives Positive Response
[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Nam-gu, Gwangju Metropolitan City (District Mayor Kim Byeong-nae) is operating the ‘Nam-gu Story KakaoTalk Channel’ to strengthen online communication. Through this SNS channel, it continuously delivers useful information related to district administration to local residents, gaining positive responses for adding the channel as a friend on KakaoTalk.
According to Nam-gu on the 19th, the Nam-gu Story KakaoTalk Channel has been used as a communication window and a means to deliver various information since its launch in May last year.
In particular, by diversifying communication channels and engaging in two-way communication with the younger generation familiar with non-face-to-face communication and local residents, it has established itself as a non-face-to-face information acquisition tool in the COVID-19 era.
Receiving great responses from residents, the number of subscribers to the Nam-gu Story KakaoTalk Channel is also rapidly increasing.
As of this day, the number of subscribers to the Nam-gu Story KakaoTalk Channel is counted at 3,350. Since the first service launch in May last year, about 335 residents per month on average have been adding the channel as a friend on KakaoTalk over the past 10 months.
The reason why the Nam-gu Story KakaoTalk Channel is gaining popularity is that residents can receive messages once a week containing information necessary for daily life, various support projects provided by the district office, cultural life, and health-related news to strengthen exchanges with residents.
Also, if there are any questions, residents can use KakaoTalk to have real-time one-on-one conversations with district office staff during business hours to resolve their inquiries.
In addition, residents can receive files of newsletters published monthly by the district office, materials on major events and festivals, and enjoy small pleasures such as acquiring gift certificates and knowledge by participating in various events like quizzes held occasionally, which is also one of the reasons for its popularity.
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A Nam-gu official said, “Through online two-way communication, we will do our best to deliver more diverse and useful information to local residents with the goal of reaching 5,000 friends on the Nam-gu Story KakaoTalk Channel by the end of this year.”
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