Targeting MZ Generation, Hazzys Launches New Line 'Hours'

Online-Based Young Line Targeting MZ Generation Female Consumers

[Asia Economy Reporter Lim Hye-seon] Lifestyle culture company LF's brand Hazzys announced on the 19th that it will launch a new line 'H.OURS' starting from this spring and summer season.

'H.OURS' is an online-based young line targeting MZ generation (Millennials + Generation Z) female consumers by Hazzys. Through the new line that embodies a classic and casual atmosphere, Hazzys plans to target the rapidly changing young customer base.

The products are centered on lightweight and comfortable clothing items reflecting the trend of untact outdoor activities such as nearby camping or light trekking gaining popularity due to COVID-19.

The representative product is the '2in1 Pairing Jumper.' It is a product composed of two outerwear pieces in one set, released in two styles: a long windbreaker and a short quilted jumper. It is a practical product that can be styled alone or as a set depending on the weather and preference, featuring a stylish color point combination to convey a sophisticated sensibility. The prices are in the range of 400,000 to 500,000 KRW for outerwear, around 100,000 KRW for cardigans, around 100,000 KRW for pants, and 50,000 to 90,000 KRW for short-sleeve T-shirts.

Meanwhile, to commemorate the launch of the H.OURS line, Hazzys is holding a special exhibition on LF Mall until 10 a.m. on the 22nd, offering a 10% discount benefit on new product purchases.

This content was produced with the assistance of AI translation services.