Pulmuone Renews All Tteokbokki Products with 4 Levels of Spiciness... Launches 'Mil Noodle Maekkal Tteokbokki'

[Asia Economy Reporter Seungjin Lee] Pulmuone Foods announced on the 19th that it has renewed all its ready-to-eat tteokbokki products with four levels of spiciness so that consumers can choose according to their preferences.

Pulmuone divided the rice cakes used in the ready-to-eat tteokbokki into rice cakes (ssal tteok) and wheat cakes (mil tteok) and renewed the spiciness levels into four stages. Level 1 is the mildest flavor that even children can enjoy, and level 2 is based on the spiciness level of regular ramen. From level 3, the tteokbokki is for consumers who enjoy spicy food, allowing them to easily enjoy the spicy tteokbokki of specialty stores at home. The final level 4 is recommended for enthusiasts who prefer strong spiciness.

Pulmuone’s representative tteokbokki products, ‘Rice Soup Tteokbokki’ and ‘Rice Pure Rice Gochujang Tteokbokki,’ correspond to levels 1 and 2, respectively. The new product ‘Wheat Noodle Maekkal Tteokbokki’ corresponds to level 3, and ‘Wheat Spicy Hwakeun Tteokbokki’ corresponds to level 4. This renewal was made with attention to the fact that there are many consumers who enjoy tteokbokki, and that consumer needs and preferences for tteokbokki are diverse.

They also newly launched the spicy ready-to-eat tteokbokki ‘Wheat Noodle Maekkal Tteokbokki (373.5g / 4,980 KRW).’ The ‘Wheat Noodle Maekkal Tteokbokki’ corresponds to spiciness level 3 and targets young consumers who prefer spicy flavors. It features a sharp spicy taste inspired by popular tteokbokki franchises. The broth sauce included is made by blending two types of chili powder: Cheongyang chili powder, which gives a sharp taste, and Vietnamese chili powder, which enhances the spiciness, resulting in a spicy and sharp flavor without heaviness.

The Wheat Noodle Maekkal Tteokbokki is the fourth product in the ‘Wheat Noodle Tteokbokki’ line and uses noodle rice cakes made by a twin-screw extrusion method, which provides a softer yet chewy texture compared to regular wheat rice cakes. The rice cakes are wide and long, measuring 15 cm, and the seasoning is well absorbed into the noodle rice cakes, allowing consumers to cook delicious tteokbokki at home, gaining much popularity.

Sim Woongseop, PM of Pulmuone Foods, said, “As a leader in the ready-to-eat tteokbokki market, we have reorganized the tteokbokki lineup reflecting the increasing consumer needs and preferences toward this market.” He added, “Since individual preferences are strongly reflected in the type of rice cake and the level of spiciness, we believe that providing more detailed information will enhance consumer convenience.”

This content was produced with the assistance of AI translation services.