AK Plaza Markets with the Scent of 'Cafe de Matinee'... Selling Goods

'Scent Goods' Made with 'Cafe de Matinee' Original Recipe for Sale
Expanding Sales Channels through Affiliates like Online Shopping Mall and Golf Course

[Asia Economy Reporter Yuri Kim] AK Plaza announced on the 18th that it will conduct scent marketing by selling self-produced "scent goods" at the coffee shop "Cafe de Matinee."

Many companies are conducting "scent marketing" that stimulates customers' sense of smell and associates it with their brand. "Scent marketing" has been used as an effective emotional marketing strategy and is known to directly and indirectly influence brand sales.

"Cafe de Matinee" collaborated with the scent workshop "Pale Blue Dot" to create a unique scent that harmonizes well with the coffee-scented store. The "Scent of Matinee" features a subtle green type fragrance inspired by the morning sunlight in Europe. It was released in four types: candle (38,000 KRW), diffuser (38,000 KRW), room spray (29,000 KRW), and fabric spray (12,000 KRW).

AK Plaza plans to sell the produced products through various channels. In addition to Cafe de Matinee located in all stores, considering the recent increase in demand for niche perfumes online, the products are also being sold on AK Mall. They also plan to sell them at the Jungbu Country Club, a golf course operated by Aekyung Group in Gwangju, Gyeonggi Province. Currently, scent testing is available in the golf course lobby and powder room.

Meanwhile, "Cafe de Matinee" is a coffee shop located in all AK Plaza stores. The Suwon branch was remodeled last year, and the Bundang branch was renovated this year. They attempted changes to attract young customers by adding menus such as desserts, cakes, and unique beverages.

An AK Plaza official said, "We hope customers will remember the enjoyable time spent at the store through the 'Scent of Matinee.'"

This content was produced with the assistance of AI translation services.