Tourism Industry Big Data at a Glance... 'Korea Tourism Data Lab' Opens

Korea Tourism Organization Wonju Headquarters Building

[Asia Economy Reporter Donghyun Choi] The Ministry of Culture, Sports and Tourism announced on the 17th that it will launch the tourism big data platform service, 'Korea Tourism Data Lab,' in collaboration with the Korea Tourism Organization.

Korea Tourism Data Lab is a public digital infrastructure for the tourism sector. It provides a free tourism-specialized analysis service that integrates private big data such as mobile communications, credit cards, and navigation, which are difficult for the public to access, with public data such as tourism statistics and tourism surveys, to show the flow of the tourism industry at a glance.

It also provides analytical data on the number of domestic and foreign visitors by region, movement and consumption patterns, as well as types of tourism activities by basic local governments and visitor distribution by residence.

Through this, it is expected to be of great help to individuals, companies, local governments, universities, and research institutions that have not been able to properly utilize tourism big data due to the burden of purchasing private data and the lack of channels to secure real-time data.

An official from the Ministry of Culture, Sports and Tourism explained, "In a situation where tourism big data is urgently needed to actively and proactively respond to the rapidly changing tourism environment after the spread of COVID-19, this service will be very useful," adding, "It allows easy access to data through condition-based searches by region, cycle, and period, as well as visualization and download functions of analysis results."

Meanwhile, to commemorate the launch of the Korea Tourism Data Lab service, the Korea Tourism Organization is holding a special event for new members from today until the 23rd for one week. By accessing the website through the internet address bar, signing up as a member, and logging in, users can use various tourism big data services without restrictions.

This content was produced with the assistance of AI translation services.