Last Month, 20 Million People Spent 2.4 Trillion Won on Coupang

Coupang January Estimated Payment Amount 2.4 Trillion Won
App Users Reach All-Time High of 19.78 Million

[Asia Economy Reporter Kim Cheol-hyun] It is estimated that the amount paid on Coupang last month reached 2.4 trillion won. The number of users reached 20 million. Both the estimated payment amount and the number of users are the largest ever.

On the 17th, app analysis service WiseApp announced Coupang's estimated payment amount and app user numbers for January this year. According to WiseApp's sample survey of payment amounts using credit cards, debit cards, and bank transfers by Korean consumers aged 20 and over, Coupang's estimated payment amount in January was 2.4 trillion won, marking the largest ever. The estimated payment amount includes both the online shopping mall Coupang and the delivery service Coupang Eats. VAT is included, but corporate transactions are excluded, so it differs from Coupang's sales revenue.

Coupang payers were found to have made payments averaging 32,000 won per transaction 4.5 times in January, totaling 144,000 won. The repurchase rate was 76%. Among major domestic online shopping malls, Coupang had the highest average number of payments per person and repurchase rate. The proportion of payers by age group was 19.1% in their 20s, 29.1% in their 30s, 23.8% in their 40s, and 28.0% aged 50 and above, with the 30s group being the highest.

Coupang's app users also recorded an all-time high. According to WiseApp's sample survey of Android and iPhone (iOS) smartphone users aged 10 and above in Korea, Coupang had 19.78 million users in January, and Coupang Eats had 3.4 million users, both apps recording their highest number of users ever.

This content was produced with the assistance of AI translation services.