CJ ENM to Open 'Virtual Studio' Within the Year... Accelerating Immersive Content Development

[Asia Economy Reporter Eunmo Koo] CJ ENM announced on the 16th that it will strengthen virtual production by completing the largest-scale 'Virtual Studio' in Korea within the year, led by its in-house 'Content R&D Center,' and signing a memorandum of understanding (MOU) with Epic Games to introduce next-generation immersive content production technology.

The CJ ENM Content R&D Center, composed of video technology experts and intellectual property (IP) research personnel, is responsible for supporting the production of broadcasts and films using cutting-edge immersive technologies such as original material discovery, visual effects (VFX), and extended reality (XR). To fully launch next-generation immersive content production within the year, it will open a 500-pyeong (approximately 1,650 square meters) 'Virtual Production Studio' equipped with large LED panels and in-camera VFX equipment at CJ ENM Content World located in Paju.

In the Virtual Production Studio, a massive LED wall projects 3D backgrounds in real time, allowing actors and backgrounds to be filmed simultaneously and the final screen to be checked on-site immediately. This provides a more vivid sense of realism and flexible directing compared to traditional green screen filming.

It is also noted as an advantage that it can maximize the creativity of scenarios, enhance originality and completeness, and efficiently reduce time and costs. Virtual production will be utilized not only for CJ ENM dramas and films but also for various immersive content productions such as entertainment shows and XR performances.

Additionally, CJ ENM signed a business agreement with Epic Games, which possesses real-time rendering technology, and plans to accelerate the production of globally competitive, high-quality immersive content by integrating the 3D creation platform 'Unreal Engine.'

Kim Sang-yeop, head of the CJ ENM Content R&D Center, said, "We will present the infinite possibilities of K-content and digital innovation through virtual production," adding, "We will continue research and development investment and cooperation for the production of original and high-quality immersive content to strengthen competitiveness in the global entertainment market."

This content was produced with the assistance of AI translation services.