Market Kurly Signs Business Agreement with Gangwon Province for Win-Win Cooperation with Farms

Support for Online Sales of Flowers and Agricultural Specialties in Gangwon-do Region
'Flower Sales Event' to be Held from the 22nd

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 16th that it signed a business agreement with Gangwon Province on the 15th to support the online sales of flowers and agricultural specialty products from Gangwon Province in cooperation with local farms.

On the afternoon of the 15th, Market Kurly held a business agreement ceremony for mutual growth with farms at its headquarters in Seoul, attended by Kurly CEO Seul-ah Kim and Gangwon Province Governor Moon-soon Choi, and signed an agreement to strengthen the cooperative relationship between Gangwon Province and Kurly. The agreement stipulates that Gangwon Province will support farms to supply high-quality agricultural specialty products to Market Kurly, and Kurly will support the sales of Gangwon Province’s agricultural specialty products through its full cold chain distribution network that delivers products in optimal condition.

Gangwon Province and Kurly selected flowers as the first item for their mutual growth agreement. Since February last year, Market Kurly has been selling 'Farmer’s Flowers' to help flower farms struggling due to COVID-19. Over one million flowers were sold within a year. As of February, the types of flowers sold have increased to more than 30 varieties, including freesia, tulips, eucalyptus, iris, and lilies. The tulips first sold by Kurly in February last year are supplied by farms in Chuncheon, Gangwon Province. These farms maintained their 2019 sales in 2020 by compensating for the significant decrease in offline sales through Market Kurly during the COVID-19 pandemic.

Market Kurly and Gangwon Province will hold a 'Flower Sales Event' starting on the 22nd to support flower farms in Gangwon Province that are facing difficulties due to cancellations of events such as graduation and entrance ceremonies.

Meanwhile, Market Kurly stated that it is making various efforts to coexist with small and medium-sized enterprises and local small business owners who are struggling due to COVID-19. In December last year, it was selected as a 'Caring Company' (voluntary mutual cooperation company) by the Ministry of SMEs and Startups and is helping with online sales of products from century-old companies and Brand K. On February 2nd, it participated in a mutual growth agreement for the distribution and supply industry’s revival led by the Fair Trade Commission.

This content was produced with the assistance of AI translation services.