Natuur Launches Dessert Shop 'Natuur Signature'

Natuur Signature No.1 Store Magoknaru Branch.

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery's Natuur has fully renewed its ice cream specialty store and newly launched it as the dessert shop ‘Natuur Signature,’ the company announced on the 16th.

‘Natuur Signature’ is a dessert cafe where customers can enjoy not only ice cream but also various types of desserts such as croffles and affogato. Moving away from the saturated ice cream specialty store market, it has transformed into a multi-functional cafe space, aiming to reinvent itself with a young, stylish, and luxurious image that fits current trends. ‘Natuur Signature’ plans to simplify the cup size options for ice cream from eight to four types, while continuously developing signature menus across categories including desserts, coffee, and home cafe kits.

‘Natuur Signature’ retains the font of the existing logo but changes to a more minimalist design by removing the cloud-shaped element. The exterior design emphasizes the main color representing Natuur, green, more boldly and applies gold signage to enhance sophistication. The interior uses natural wood finishes to evoke a sense of nature and incorporates warm natural light lighting throughout to ensure the most beautiful colors appear when taking photos.

The first ‘Natuur Signature’ store opened on the 15th near Magoknaru Station in Gangseo-gu, Seoul, and the second store is planned to open in Pohang, Gyeongbuk next month. Natuur intends to expand stores in major commercial areas centered on ‘Natuur Signature’ to invigorate its franchise business.

This content was produced with the assistance of AI translation services.