Seven Eleven Donates 73 Million Won in Eco-Friendly Coin Fundraising to Environmental Foundation

7.3 Million Won Raised from Eco-Friendly Coin Donations Last Year Delivered to Environmental Foundation... Total 220 Million Won Over 3 Years
Funds to Be Used by Environmental Foundation for Operation and Management of Recycling Resource Collection Robots and Investment Expansion
Cumulative Recycling Resource Collection Reaches 170,000 Items... CO2 Emissions Reduced by 18 Tons

[Asia Economy Reporter Yuri Kim] Convenience store 7-Eleven announced on the 16th that it will donate approximately 73 million KRW collected from eco-friendly coin donations at franchise stores nationwide last year to the Environmental Foundation.

The donation ceremony held at the 7-Eleven Sejong-daero Cafe store in Jung-gu, Seoul, was attended by Choi Kyung-ho, CEO of 7-Eleven, Choi Yeol, Chairman of the Environmental Foundation, and franchise store representative Hwang Sook-kyung, manager of the Yongsan Cheongpa branch.

7-Eleven's eco-friendly coin donation campaign is a representative eco-friendly social contribution activity that began in 2018 with the launch of the 'Green Seven' campaign to transform into an eco-friendly convenience store. After three years, the cumulative donation amount has exceeded 220 million KRW.

The funds are used through the Environmental Foundation for various activities aimed at expanding eco-friendly lifestyles and improving social awareness. So far, they have been used for producing educational booklets and research investment to prevent fine dust, and installing air purifiers in children's school vehicles. The funds raised this time will be used for the operation, management, and expansion investment of recycling resource collection robots.

The 'AI Recycling Resource Collection Robot,' which automatically collects PET bottles and cans, has been installed and operated in six units since November last year. It is a resource circulation project jointly planned by 7-Eleven and the Environmental Foundation to increase the separation and collection rate of recyclables and to foster social consensus on resource circulation.

The amount of recycling resources (PET bottles and cans) collected and sent to recycling centers so far is about 170,000 units. By collecting a total of 1.8 tons of waste PET bottles and 1.5 tons of waste cans, it has contributed to reducing carbon dioxide emissions by 18 tons. This is equivalent to the effect of planting approximately 2,100 pine trees.

Meanwhile, since declaring '2030 ESG Management for the Next 10 Years' at the beginning of the year, 7-Eleven has been steadily promoting the 'Green 7' activities to enhance eco-friendly values.

Myung Seung-min, head of 7-Eleven's External Cooperation Team, said, "As public interest in the environment increases, the importance of contributing to the community and creating social value through eco-friendly management is growing," adding, "We will continue to pursue activities that can make a practical contribution to environmental protection."

This content was produced with the assistance of AI translation services.