Domestic 'Top 100 Contactless Tourist Destinations' Receive Excellent Marketing Evaluation at Overseas Expo

Paju Peace Nuri Park, selected as one of the top 100 non-face-to-face tourist destinations last year

[Asia Economy Reporter Donghyun Choi] The Korea Tourism Organization announced on the 15th that the 'Top 100 Contactless Tourist Destinations' selected last year was recognized as an excellent marketing case from overseas.

FITUR, a tourism fair held in Madrid, Spain, selected the Korea Tourism Organization's marketing of the Top 100 Contactless Tourist Destinations, a strategy project to revitalize domestic tourism in the COVID-19 era, as an excellent case in the international category of the 'Active Tourism Competition' on the 27th of last month. The Top 100 Contactless Tourist Destinations received positive evaluations for presenting a new travel model that preserves the tourism ecosystem, which faced a crisis due to COVID-19, while promoting sustainable economic growth. A total of 8,000 judges, including experts in the field, journalists, and the general public, participated in the evaluation.

FITUR, held since 1980, is one of the world's top three tourism fairs with participation from 260,000 people from 165 countries worldwide. It was promoted to develop the global tourism industry and tourism marketing, as well as to plan high-quality tourism products.

The selection of excellent domestic and international cases for the 'Active Tourism Competition' by FITUR is in its 26th year this year. In the international category this time, Korea's Top 100 Contactless Tourist Destinations and Bulgaria's Rhodope Mountain cultural experience program were selected.

The Top 100 Contactless Tourist Destinations were jointly selected last June by the Korea Tourism Organization and 10 regional tourism organizations. Amid the uncertain end of COVID-19, various marketing efforts pursuing both safety and revitalization of domestic tourism resulted in achievements such as a visitor increase of about 45% compared to the previous year.

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