"Enjoy Performing Arts Center Shows at Home" LGU+ Exclusive Live Broadcast of Musical 'Myeongseong Hwanghu'

Domestic Original Musical ‘Myeongseong Hwanghu’ to Be Exclusively Broadcast Live on LGU+ and LG Hello on 27-28

[Asia Economy Reporter Eunmo Koo] LG Uplus will exclusively broadcast the domestic original musical "Myeongseong Hwanghu" in real time.

LG Uplus announced on the 15th that it has partnered with the production company ACOM and Seoul Arts Center to promote cultural and artistic content business, and will exclusively broadcast the musical Myeongseong Hwanghu in real time on the IPTV service "U+tv" and LG HelloVision's cable TV service "HelloTV".

Celebrating its 25th anniversary this year, the newly revamped Myeongseong Hwanghu is a large-scale production that became the first Korean original musical to enter Broadway in the United States and the West End in the United Kingdom, gaining global recognition. This stage will be presented with an overall evolved look, including stage, costume, and prop designs, under the concept of "A New 25 Years."

This real-time broadcast will be conducted through the Seoul Arts Center's video production project "SAC ON SCREEN." SAC ON SCREEN delivers the vividness of performances directly through various effects. It is characterized by providing dynamic footage captured from multiple angles using more than nine broadcast cameras.

Customers can watch the performances held at the Seoul Arts Center Opera Theater on the 27th (7:30 PM) and 28th (2:00 PM) live on TV. Viewing tickets can be purchased from the 15th on U+tv and HelloTV. The content usage fee is 20,000 KRW, which is up to 85% cheaper than on-site tickets.

Jung Daeyoon, Head of Media Partnership at LG Uplus, said, "We are pleased to present Korea's representative musical 'Myeongseong Hwanghu' as the first video production project after signing an MOU with the Seoul Arts Center," adding, "We hope this will be a valuable content that allows customers who find it difficult to visit the theater to vividly experience the actors' facial expressions and voices in real time and enjoy it with the whole family."

Since last year, LG Uplus and LG HelloVision have jointly supplied a total of 51 performance contents, strengthening their presence in the culture and arts sector. In particular, the "Daehangno Live" content jointly launched by the two companies accounts for more than 80% of the usage in the HelloTV performance category. LG Uplus's performance VOD usage rate last year also nearly tripled compared to the previous year.

This content was produced with the assistance of AI translation services.